Converse Cx Branding

The Global Brand Design team at Converse was tasked with creating a new identity to encompass Converse's high heat collaborations. Collaborating closely with our agency partner, Doubleday and Cartwright, I successfully drew inspiration from Converse's DNA and revived and modernized the "CX" brand mark, previously used at Converse around the turn of the century. Eventually, the Cx identity found new purpose in representing Converse's comfort technology in 2019.